Episode 37: Creating The Engine For Understanding Human Behavior - Peter Hartzbech
Peter is an entrepreneur who is driven by using technology to make the world a better place.
Peter is also the Founder and CEO of iMotions, fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. His customers are using iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research.
In addition, he is actively working to support tomorrow's entrepreneurs and visionaries through educational programs, award competitions and mentorship.
Finally, Peter also acts as a Business Angel Investor in start-ups and is one of the founding members of the ByFounders Fund.
1:43 The iMotions story
5:58 The evolution of studying human behavior
12:01 Technologies: a primer
16:40 Emotion AI, including metrics and transparency
21:54 Coronavirus: Challenges and a big opportunity
26:05 Virtual Reality, he next generation
30:46 Virtual Reality for medical purposes (PTSD, Anxiety, Military training etc.).
36:16 VR for training and simulation
39:00 Area of Flow when using bio feedback
42:10 Systems - from setup to scaling to sensors
47:24 Entrepreneurship, emotional resilience and why the Client is King
54:12 Everyone has super powers: these are mine
57:44 Future of iMotions
1:03:10 Upcoming VR Medical Hackaton in Boston.
1:04:28 The iMotions team
1:05:39 Parenthood! One of my newest endeavors
Contact
in/peter-hartzbech
